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Press Release
WASTE MANAGEMENT LAUNCHES INTERACTIVE EDUCATIONAL WEB SITE
Thinkgreen.com offers the public a look inside landfills, recycling operations and environmentally friendly waste handling technology
Simi Valley, CA, February 13, 2008 – Waste Management announced today the launch of www.thinkgreen.com, an interactive Web site that supports Waste Management’s ongoing efforts to educate the public about what happens to its waste.
The project is designed to inform people about things they should know, but probably don’t about the business of managing the four-and-a-half pounds of waste the average citizen generates each day. The interactive site, which tells the story of garbage from the curbside onward, highlights how advanced technologies are recovering resources and protecting the environment.
“We hope this new tool will help change the way the public thinks about waste. Thinkgreen.com is a great way for the public to learn more about our operations and the ways modern practices are protecting and enhancing the environment,” said Mike Smith, Market Area General Manager for Waste Management of Ventura County.
“We at Waste Management strive to be not only be a waste collection and disposal company, but an industry leader that invests resources in the development of environmentally smart ways to manage waste,” continued Smith.
Thinkgreen.com takes people beyond the company’s signature green garbage trucks and into fully interactive tours filled with animation and easy-to- understand information. The site features a landfill tour in three dimensions and allows viewers to explore the ways in which Waste Management reduces, reuses, recycles and recovers the resources that are in waste.
Thinkgreen.com enables users to explore the ways Waste Management generates renewable energy, boosts recycling, and protects the environment. Visitors can learn about the process of collecting landfill gas to generate renewable energy, walk though a waste-to-energy facility, and learn more about recovering more recyclable resources than ever before through modern single-stream recycling. The Web site also shows visitors how landfills safely manage waste and can benefit communities by serving as wildlife habitats and recreational spaces. For more information about this unique Web experience, visit www.thinkgreen.com
Waste Management provides Ventura County with recycling, trash hauling and solid waste disposal through G.I. Industries and the Simi Valley Landfill and Recycling Center. Waste Management has owned and operated G.I. Industries since 1998 and the SVLRC site since 1983 and employs more than 230 people in Ventura County. The SVLRC provides approximately 60% of Ventura County's daily refuse disposal needs. The company operates a "green power" program at the site that generates enough power for 2,500 homes, and clean-burning LNG powers 38 of its trucks. Waste Management is a significant contributor to area community groups. For more information visit our website www.keepingventuracountyclean.com.
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